Friday
Dec022011
BJØRG
A very haunting but beautiful video by Matias & Mathias for BJØRG Jewellery. For me, this video is a refreshing form of fashion advertising. Everyday we are bombarded with media which tell us to spend more & think less. But this is a piece of art which challenges our senses & makes us think, which in turn creates a more emotional & memorable brand connection.


December 2, 2011 at 3:01PM
Reader Comments (4)
very weird... a little disturbing.. but the jewellery is beautiful!
www.chasedakota.blogspot.com
Powerful stuff. Definitely haven't seen that before!
True! A very compelling video on fashion and an innovative means of advertising, I must say.
That was a lot more intense than I'd expected but it's been shot so beautifully.